剛剛莫名奇妙接到自稱全聯第四台的人員(來了兩個人)說我家偷接他們頻道，
雖然有出示證件和健保卡，
但是我家明明就是用數位的，
開了指定的第二頻道也不是第四台的節目列表，
- 3月 22 週二 201121:36
全聯莫名奇妙晚上跑來說你家偷接，還開通知單
剛剛莫名奇妙接到自稱全聯第四台的人員(來了兩個人)說我家偷接他們頻道，
雖然有出示證件和健保卡，
但是我家明明就是用數位的，
開了指定的第二頻道也不是第四台的節目列表，
- 1月 16 週日 201121:39
看完借物少女，散場的時候雨傘就真的被「借物」了
今天下午為了逃避父親，那天莫名奇妙跟人要MSN的話題，
跑去西門町的今日秀泰看了吉卜力工作室的最新作品 《借物少女艾利提》
因為進場前有下雨，撐了之前從日本旅行買回來的小傘，
坐下位子後，便把傘放在自己的雙腳前面，
- 11月 14 週日 201009:31
Classic
在我的文章中，自認為那些不錯的句子都是一字一句認真苦摩出來的，但奇怪的是，其中最令我滿意的文筆卻並非如此。往往是，熬了很久，苦了很久，頭腦已經有些迷糊，心志已經有些木然，杯中的茶水又涼又淡，清晰的邏輯已飄忽窗外，突然，筆下來了一些句子，毫無自信又不能阻止，字跡潦草地任其流瀉，寫完也不會細加捉摸，相去改動又沒有了心緒，誰知第二天醒來一看，上上下下都不如這一段精彩。
這種情況多次反覆出現之後我終於學會等待。等待不是不寫，仍然一字一句認真推敲，但心底明白，再推敲也推敲不出那樣的段落，全部推敲只是等待，等待著那個時刻出現。
人們習慣把這樣的情形說成是靈感。
以上摘自《余秋雨 臺灣演講》寫作感受
- 10月 02 週六 201022:15
Walter與小胖的組合，這首歌會成為經典！
剛剛在磁碟重組的時候，
看了菲哥的節目，
最尾段小胖演唱由Walter幫他寫的新歌「Under the Wings」，
這首歌不虧是出自葛萊美級大師之手，
- 7月 24 週六 201021:51
Inception - 全面啟動 (啟動吧!鋼彈 ←完全無關)
這部電影看的時候真的是越看越興奮，雖然進場後沒分鐘，我旁邊的男生就倒臥在他左邊的女友身上...
這說起來就像是設計一個遊戲一樣。
裡面的Dreamer分工也像是一般遊戲製作團隊一樣，有負責製作場景的，有負責設計劇情的，有負責設計故事的，有負責設計AI的。
不過這製造出來的夢境卻是給特定被選上的人(Player)去玩這遊戲。這個Player就是費雪，一個被綁架在父親去世後要接手大企業的第二代。
Inception有別於一般遊戲設計的概念，一般遊戲是由Producer製作好遊戲，Player買回家自己按照Producer設計的製程Following the clue is to deal with qustion，and then clear stage getting the end.
劇中的Dreamer也就是Producer也需要一起進入夢中，執行每一項細節，引導Player去達到Dreamer想要Player完成的結局。但是Player也可以自行加入自己的元素─反抗意識─傭兵來保護自己。換個角度來說，Dreamer也是一種Player。
除了主角從他老爸那裏挖角了一位富有天賦的場景設計師，來製作限制全體人員的迷宮(就如傳統RPG一樣，會設計一座地下城，你在裡面可能會遇到各種怪物和需要解開的謎題，而地下城就是場景設計師需要面對的課題)。遊戲─劇情─設定也加諸了許多的規範，像是淺層的夢境只要參予者死亡，就會從夢中醒來；夢裡的時間和現實的時間是不一樣，隨著深度(Deep)的不同，夢裡和現實的時間差也跟著不同...等等規則，當然還有其他規則，但是一一詳敘可能對於沒看過的此片的人來說會捏太大，看過的人也可以因此而回想當初看片的情緒與記憶，而且我也不記得太多鎖碎的事情...
夢境天然的限制(Struction)好比遊戲開發引擎，開發者(Developer)可以透過學習製作各種物件或是事件，或是創造規則(Create a rule)讓參與者進行遊戲。本片的手法利用所謂的夢中夢，達到引導費雪進入自己的深意識中，進行自我的催眠，讓自己以為：我想要這樣做，是出自於我的本意。
這是對於Producer想要引導Player最終達成的Clear stage的目標，然而，主角卻有自己過去痛苦的經歷順道利用這次的任務完成自己深意識的另一個屬於主角自己想要的結局。(這很複雜 我知道><" 以下是大捏了吧，沒看過的人回上一頁，趕快去看一看)
為什麼會說是"順道利用"，在劇中不管主角進行何種夢境都會遇到死去的妻子，以各種形式來阻礙自己，但是死去的妻子卻是自己創造的擬真角色。其實，還有一個地方我也很懷疑，那應該也是主角自己創造的。藉由夢中的妻子來慰藉自己因誤植想法而導致妻子死亡的罪惡感，想要藉由虛擬的角色讓自己能有向死亡的妻子告白自白的機會，但卻害怕因此失去好不容易利用回憶塑造出來的妻子以及害怕那個必須當著面告訴她：你是因為這樣才自殺死的，自白前害怕受責難的恐懼和害怕失去妻子正是讓主角一直裹足不前深陷枷鎖的原因。
直到那個富有天賦的場景設計師闖進他的夢境發現了秘密，以及挖掘了這個秘密(Secret)。就是這個機會，每一個深受譴責，自覺自己是個犯罪者，在眾人面前都會想盡辦法刻意隱藏背後的秘密，這個同時，也常常期待若是有個人可以傾訴就好，或是秘密就這樣被揭開，讓自己糾結的心靈得到釋放，好過一點。這就是主角期待的機會，劇中他會答應齋藤去執行Inception到另外一個人的深意識，就是為了解開自己深意識的枷鎖，來達成另外一個他一直嚮往很久的期望─和兒女們相聚。而這個富有天賦的場景設計師協助他並解套了長久以來他對妻子的死的愧疚。
片末一直旋轉不停的圖騰說明主角沒能從夢中醒來，(如果圖騰是檢驗自己存在真實世界的辦法，這個Struction是正確的。但那圖騰是主角從他老婆那裏ㄎㄧㄤ來的，如果ㄎㄧㄤ來的也具有檢測的效果話)這也是我前面所說的另一個疑惑的地方。就是孩子們是否真實存在( Are they real people in the real world ? )
孩子們在本片中，一直到最後才露出臉孔(Face)，但根據主角說他自己逃命的當時，來不及見孩子最後一面，甚至對於孩子的長相已經不復記憶，最深刻的只剩下背影。孩子的背影也成為片中時常出現的因素。有人說：在夢中除了你認識的人，其他和你在夢中互動的人們，他們的臉孔常常是模糊的或是醒來後沒有印象的，這是因為那是由日常生活的所累積的經驗拼湊而成的，也有人說那是你未來可能會遇到的人們(預知夢?)
劇中唯一一次較真實的接觸是透過電話，但是通電話時，房間從沒出現過圖騰，雖然主角和他老爸見面的時候也帶了給孩子們的禮物，但是會不會所謂的孩子們是他和他妻子在夢中悠遊時所創造的，也就是主角被Inception的要素。因為醒來後，就像是真實存在一樣，失去妻子後孩子就成為他活下去的唯一期望。身為孩子們的祖父為了讓兒子有繼續活下去的動機，所以一直配合著主角的演出。
這是我對本片中最大的疑惑。
- 5月 13 週四 201000:11
電視劇<神話>插曲-星月神話
金莎-星月神话
雖然結局很讓人扼腕，但是這首插曲真的很好聽
我的一生最美好的場景
就是遇見你
在人海茫茫中靜靜凝望著你
陌生又熟悉
- 4月 01 週四 201011:36
GAIQ真題分享
OK，闲话不多说了，我们开始分享题目。（感谢舒蕾同学的勤劳工作，是她帮忙把图片格式转成了文本格式，转载请注明出处，做人要厚道！！！）
轉載自：http://blog.sina.com.cn/s/blog_70915c2b0100qxpn.html
GAIQ考试题
1、What type of information can the Funnel Visualization report provide?
A) where visitors go to after abandoning the site
B) where visitors drop out of the conversion process
C) individual visitors’ conversion paths
D) URLs for all the site exit pages
2、A visitor arrived at your website via referrer A on one occasion and then via referrer B on another. During the second visit: the visitor completed a purchase transaction .To what source will the purchase transaction be attributed ?
A) (not set)
B) referrer A
C) referrer B
D) direct
3、Which of these reporting intervals are available in Google Analytics ? (Select all that apply)
口 A) seconds
口 B) minutes
口 C) hours
口 D) days
4、What does _trackPageview() do ?
A) expedites page load time
B) registers an internal site search
C) registers a pageview
D) enables e-commerce tracking
5、Which of the following reports display e-commerce revenue data？
(I) the AdWords Campaigns report
(II) the All Traffic Source s re port
(III) the e -commerce section reports
A) I only
B) I and II only
C) I, II, and III
D) none of the above
6、A visitor accesses your site at noon, goes to lunch without closing his browser then returns one hour later to
A) 1 visit. 2 unique visitors
B) 2 visits, 1 unique visitor
C) 1 visit, 1 unique visitor
D) 2 visits. 2 unique visitors
7、Which reports tell you how many automatic crawlers (search engine robots) visited your website ?
A) Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable information
B) Google Analytics does not track the vast majority of crawlers since most do not have IP addresses
C) The Network Properties reports
D) Google Analytics doe snot track the vast majority of crawlers since most do not execute JavaScript
8、which of the following are possible uses of filters？(Select all that apply)
口A）Limit administrative capabilities for selected user(s)
口B）Include only traffic coming from a particular campaign
口C) Replace complicated page URLs with readable text strings
口D) Report on only a subdomain or directory
口E) Exclude visits from a particular IP address
9、Why is it important that you maintain one unfiltered profile when using filters with your analytics account ?
A) There is no reason to maintain an unfiltered profile
B) You can only use predefined filters with unfiltered profiles
C) You will need to configure your goals in the unfiltered profile
D) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed
E) With one unfiltered profile, you will not be able to use a filter for multiple profiles
10、How would you set up Google Analytics to attribute conversions to the original referring campaign ?
A) Conversions are attributed to the original referring campaign by default
B) Add “utm_nooverride=l” to the end of your campaign URLs
C) Add “utm_noovemde=off”to the end of your campaign URLs
D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior
11、Select the Goal URL pattern and match type that will count all of the following pages as conversions
http://www mysite.com/shoes/buy.asp
http: //www mysite.com/shoes/buy.asp? prodid=9
http ://www mysite.com/shoes/buy.asp ? prodid =100
A) pattern is “shoes/buy.asp ”and match type is “Head Match”
B) pattern is “shoes/buy.asp? prodid=*”and match type is “Exact Match”
C) pattern is “shoes/buy.asp ”and match type is “Head Match”
D) pattern is” shoes/buy.asp ”a and match type is Exact Match”
12、Your website has three sections and you would like to have an aggregated ,new of data for the entire website.
A) one account that includes a profile for the entire website and duplicated filtered profiles，each with a customize d include filter to track each section
B) one account per website section and one for the entire site
C) one account that includes a profile for the entire website and a second profile with an include filter for the sections
D) This is not possible
13、Can Google Analytics import cost data from other ad networks ?
A) Google Analytics can import cost data only from Google AdWords and Microsoft adCenter
B) Yes, Google Anaytics imports cost data from any CPC campaign provided that the CPC accounts are linked to Analytics
C) Yes, Google Analytics imports cost data automatically from any CPC campaign
D) Google Analytics is only able to import cost from Adwords
14、Which of the following could explain why Google CPC visits are not showing up in Google Analytics ? (Select all that apply)
口 A) Autotagging has not been enabled
口 B) A redirect on the landing page stnpped out the gcHd
口 C) The wrong match type has been selected in the profile settings
口 D) Ecommerce has not been enabled and no goals have values
15、Which of the following could be measured by defining a goal in Google Analytics ? (Select all that apply)
A) the percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the percentage of visits which contain only one page view
D) the percentage of visits during which visitors spent at least 2 minutes on the site
16、Which of these best defines a URL Destination goal in Google Analytics
A) the most popular page on your site
B) a KPI
C) a website page viewed by the visitor once they have completed a desired action
D) a page that has given you revenue
17、Which of the following are possible uses of profiles within a single Google Analytics account ? (Select all that apply)
口 A) to look more closely at traffic to a specific subdomain
口 B) to track several webdomains that you have permission to track (e.g. mysite.com and yoursite.com)
口 C) to look more closely at traffic to a specific part of the site (a page or selection of pages)
口 D) to limit a user’s access to a segment of data
18、Where do you find the URL Builder？
A) in the Help Center
B) in “Settings” > “Edit” > “Main Website Profile Information”
C) You must ask a Google Analytics Authorized Consultant for access to the URL Builder
D) in Conversion University
19、You want to exclude your company s internal traffic from your reports. Which RegEx would exclude the IP range 193.88.222.1 to 193.88.222.10? (Hint: Use the RegEx Generator in the Google Analytics Help Center)
A) 193\88\222\.[1-9]110
B) 193\ 88\ 222.1-10
C) ^193\88\.222:([1 9]10)$
D) 193\88\.222\.(1-10)
20、What is the default amount of time a user needs to be inactive in order for their next action to be counted as a new session ?
A) 30 minutes
B) 45 minutes
C) 60 minutes
D) one day
21、Which is the recommended way to prevent URL query parameters (sessionjd, for instance) from appearing in Content reports ?
A) Create an exclude filter in the profile
B) Create an include filter in the profile
C) Exclude them in the main Profile Settings
D) This is not possible
22、Why might a website www.mysite.com have traffic appearing as coming from “mysite.com/referral ”?
A) On some pages of mysite com, the Google Analytics Tracking Code is called more than once
B) These are returning visitors to mysite.com
C) Autotagging has not been enabled
D) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly
23、Why could anyone install e-commerce tracking code (Select two)
口 A) To log transactions for accounting purposes
口 B) To monetize goals such as newsletter signups
口 C) To see which keywords led to the sale of which products
口 D) To track revenue generated by the website
口 E) To enable an online payment system
24、Google Analytics uses the following types of cookies
A) persistent cookies only
B) third-party only
C) first-party and third-party
D) first-party only
25、Someone visits your website and subscribes to your newsletter which you are tracking as a goal .A colleague then immediately also subscribes using the same computer (without closing the browser) How many conversions will be recorded?
A) 0
B) 1
C) 2
26、Where would you enable site search tracking ?
A) It is enabled automatically
B) in the Analytics account settings
C) in the Profile Settings
D) in AdWords, My account. Account preferences
27、You define a goal using Regular Expression Match and the following RegEx：^/products/show
Which pages will count as conversions?
(I) http //products.mysite.com/show php?id=1001
(II) http //www mysite.com/s ale s/products/show. Asp
(III) http //products.mysite.com/show php?id=101
(IV) http //www.mysite.com/products/show. asp?id=1002
A) I and ill
B) I and IV
C) I, II, and IV
D) none of the above
28、Which of the following Google Analytics methods can be used to create virtual pageviews ?
A) _setAllowLinker()
B) _trackPageview()
C) _setAccount()
D) _link()
29、Which search engines can Google Analytics track by default ?
A) most widely-used search engines worldwide
B) only google.com
C) only the local Google search engine for the country you are in
D)only the search engines that you added to the Google Analytics Tracking Code
30、What is Bounce Rate ?
A) the percentage of sessions for which the visitor can be tracked as unique
B) the percentage of visitors to your site where the visitor viewed only one page and exited without any interaction on your site
C)the number of times unique visitors returned to your website
D) the percentage of site exits
31、Why can AdWords Clicks differ from Analytics Visits ?
A) ‘Clicks’ and ‘Visits’ are different metrics
B) Some visitors may have JavaScript disabled
C) Some visitors may be blocking cookies
D）All of the above
32、Which of these best describes the differences between a first-and a third-party cookie ?
A) A first-party cookie is set by a different web site than the one you are visiting.，a third-party cookie is set by the same web site as the one you are visiting
B) A first-party cookies is set by the same web site you are ,visiting. a third-party cookie is set by a different web site than the one you are visiting
C) A first-party cookie is a temporary cookie and a third-party cookie is a persistent one
D) A first-party cookie may only contain one attribute. a third-party cookie may contain several attributes
33、Which is NOT a standard Google Analytics campaign variable？
A) utm_content
B) utm_term
C) utm_adgroup
D)utm source
34、What does a high bounce rate on a landing page assoaated with a particular keyword suggest ?
A) The keyword will have a relatively high ROI
B) The content on the landing page does not properly match the expectations of visitors who searched on that keyword
C) The landing page is highly relevant to the keyword
D) You should stop buying the keyword
35、Why might you see a search engine name appear in the results for your Referring Sites report (e.g. “Google com”) ?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personalized search engine page such as iGoogle
36、What technologies does Google Analytics use to track visitors
A) JavaScript and third-party cookies
B) Java Script and first-party cookies
C) HTML only
D) Java and four temporary cookies
37、Where on the appropriate page(s) should e-commerce tracking code be placed?
A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code
B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code
C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code
38、The URL for the homepage of your websites is www.mysite.com/index
You would like this to appear as “home” in the Top Content report HOW can this be achieved ?
A) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
B) Use a Search and Replace custom filter on the Request URI field where Search String is“ www.mysite.com/index” and Replace String is “ www.mysite.com/home
39、Which feature could you use to visualize the relationship between two different metrics over time ?
A) multi-line graphs
B) pie chart view
C) date range comparison
D) compare to site average”
40、What kind of personally identifiable data is available by default i n Google Analytics reports ?
A) visitor age groups and genders
B) No personally identifiable data is available
C) visitor IP addresses
D) user logins
41、What is the purpose of the URL builder？
A) to generate the URL tracking parameters that need to be appended to an organic search result
B) to generate a URL with tracking parameters
C) to optimize landing pages
D) using the URL Builder is required to track AdWords visits
42、Temporary cookies differ from persistent cookies because:
A )temporary cookies are removed when you close your browser
B) temporary cookies can be deleted while persistent cookies cannot
C) temporary cookies cannot last for more than 30 minutes
D) temporary cookies are set by a third party
43、You are implementing e-commerce tracking on your client s site .Their site does not use an “affiliation” field.
A) _gaq push(['_addTrans',
'1234',
'11 99',
'1 29'
'5'
'San Jose',
'California'
'USA'
]);
_gaq push(['_additem'
'1234'
'DD44'
'T.Shirt'
'Green Medium'
'11 99',
'l)'
]);
_gaq push(['_trackTrans'])
B) _gaq push(['_addTrans',
'1234'
//affiliation or store name
'11 99'
'1 29'
'5'
'San Jose'
'California'
'USA'
]);
_gaq.push(['_additem'
'1234'
'DD44',
'T.Shirt',
'Green Medium'
'11 99'
'l)'
]);
_gaq push(['_trackTrans']);
C) _gaq push(['_addTrans',
'1234'
'11 99'
'1 29'
'5',
'San Jose'
'California'
'USA'
]);
_gaq push(['_additem',
'1234'
'DD44'
'T.Shirt'
'Green MediumL
'11 99'
'l)'
]);
_gaq push(['_trackTrans']);
44、You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account Why would you link the sites using the _link() method ?
A) to clear all the cookie information
B) to allow Flash content from Mysite.com to display on Yoursite.com
C）to add Mysite com to the list of referrals
D) to preserve visitor and session information across the two domains
45、You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report what is the likely reason for this discrepancy?
A) The Site Search Terms report is only able to show goal conversion rates for one of your goals
B) Not all visits include a site search only those which did are included in the conversion rate calculation n the Site Search Terms report
C) Of those who perform a search during their visit, fewer are likely to convert
D) This is a bug; the figures should match
46、How would you track visitors coming from an email，banner，or newsletter campaign
A) by manually tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from any campaign automatically
C) by turning autotagging on
D）It is possible to track visitors coming from non-Adwords campaigns
47、Which of the following visitors would be reported as coming from “direct / (none)” ? (Select two)
口 A) visitors who came to your site via an AdWords campaign
口 B) visitors who came to your site via a bookmark
口 C) visitors who typed your site’s URL directly into their browser
口 D) visitors who came to your site via a banner ad
48、How many goals can you create for each profile within your Google Analytics account？
A) 5
B) 10
C) 20
D) Unlimited
49、Which is the recommend parameter for identifying different versions of an ad
A) utm_creative
B) utm_ad
C) utm_content
D) utm medium
50、Which of the following would cause Google Analytics to track a .visitor as new even if they had been tracked
口 A) if the visitor is blocking cookies
口 B) if the previous visit occurred 6 months ago
口 C) if the visitor deleted cookies after the first visit
口 E) if the visitor has JavaScript disabled
51、When configuring a goal，why is it useful to assign a goal value
A) to determine the popularity of webpages
B) to attnbute monetary value to a non e-commerce site
C) to calculate e-commerce metrics
D) You must assign a goal value in order to track conversions
52、Given that web analytics data is never 100% accurate which of the following is the best use of web analytics?
A) auditing your e-commerce transactions
B) analyzing trends
C) auditing your traffic
D)comparing the pageviews from one web analytics product to another one
53、How would you find out which visitors from Tokyo used to you’re your site
A) Search for Tokyo in the All Traffic Sources report
B) Select the Keyword dimension in the Map Overlay report
C) Select the City dimension in the Keywords report
D) This information is not available in Google Analytics
54、Why would anyone want to create virtual pageviews ?
A) To track session ids
B) To track a website that uses frames
C) To track visitors activity that does not generate a pageview
D) To track a website that uses style sheets
55、Does Google Analytics track visits to cached pages ?
A) Yes, the JavaScript is executed even from a cached page
B) No, the JavaScript is not executed from cached pages
56、What is the”$index”？
A) (Revenue. Cost) / Cost expressed as a percentage
B) a page that is specified in the Goal Setting section of each profile
C) a way of determining which pages on your site are most valuable
D）The conversion rate in US dollars
57、How can an administrator limit a user s access to view reports that only contain Google CPC data ?
A) Creat a second Analytics account that only tracks CPC data
B) Creat them access to a new profile that only tracks Adwords data
C)Use Access Manager to give the user access to only part of the profile
D) This is not possible
58、Why might your reports show visits coming from a paused or discontinued campaign
A) because visitors originally referred by that campaign are now returning via another AdWords campaign
B) because visitors originally referred by that campaign will always be reported as coming from that campaign
C) because visitors originally referred by that campaign are now returning as Direct visitors
D) because visitors originally referred by that campaign are now returning via organic search
59、Your AJAX-based gaming website is hosted on a single html page Which is the best way to measure the percentage of visits during which more than 5 games were played ? (Select the best answer option)
A) Track each game-play as a virtual pageview and define 5 separate goals. one for each virtual pageview.
B) Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit
C) Track each game-play as an event and define a goal for greater than 5 events per visit
D) Track each game-play as an event and define 5 separate goals, one for each event
60、You have had your Google Analytics account for months and have been successfully tracking data in Profile 1. You created a duplicate profile -Profile 2 but the profile’s reports are not showing any data.
Which of the following would help explain the situation? (Select two)
口 A) You created Profile 2 less than 24 hours ago
口 B) There are conflicting filters applied to Profile 2 which are preventing data from coming through
口 C) You do not have access to the data
口 D) You applied a custom lowercase filter
61、Is it possible to use Google Analytics and Urchin software concurrently？
A) no, you should use the product that best suits your needs
B)yes, by making a small change to your e Google Analytics Tracking Code
62、is it possible to make the Top Content report display different names than the actual page pathnames ?
A) Yes, you can rename the pages by entering the desired request URL in the call to _trackPageview();
B) Yes, you can rename the pages by entering the desired request URL in the call to _link(),
C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters
D) No it is not possible
63、if you are an AdWords advertiser and you are not seeing AdWords data in your Google Analytcs reports. what are two things you should check ? (Select two)
口 A) check whether autotagging is enabled
口 B) check whether the “Apply Cost Data’ checkbox is checked in the profile whose data you are viewing
口 C)make sure that you apply a custom filter that filters out “google/cpc”data
口 D) check whether you are receiving direct traffic
口 E) check whether you have created more than one profile
64、What are the benefits of linking your AdWords account with your Google Analytics account？(Select all that apply)
口 A) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits
口 B) this will allow you to access vour Analxtics data from within the AdWords interface
口 C) this will allow you to have AdWords cost data imported into your AnaIWics account
口D) this will allow Analytics to calculate ROI of your AdWords spend
65、Mysite.com has the following subdomains; news.mysite.com and travel mvsite com WhIch of the following arguments to _setDomainName() would allow you to track all of the sites under a single Google Analytics account？
A) ‘ mysite.com’
B) ‘news.mysite.com/travel.mysite.com’
C) ‘news.mysite.com’
D) ‘travel.mvsite.com’
66、if you manually tag your AdWords campaigns which one of the following AdWords attributes would you be able to view in your Analytics reports ?
A) Ad Group
B) Campaign
C) Match Type
D) Placement URL、
67、Which of these best descnbes what a cooHe is ?
A)a small text/data file written to a visitor’s machine by a web server
B) the amount of data that can be transmitted along a communications channel in a fixed amount of time
C) a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened
D) a tiny blank image stored on a web analytics server
68、How would you configure a profile to include only Google CPC data?
A) Link the profile to your AdWords account
B)Add an include filter requiring Campaign Source to be “google/cpc”
C) Add two include filters to the profile:one requiring Campaign Source to be “google” and the other requiring Campaign Medium to be “cpc”
D) This is not possible
69、Which of the following will Google Analytic track by default?
口 A) the click path of an individual visitor
口 B) the average amount of time people spent on your site
口 C) the number of visitors to your site
口 D) the referrer that directed a visitor to your site
70、You are running a correctly tagged email campaign that refers visitors to your website How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance but
A) You cannot track conversions when a visitor returns as direct (i.e. by typing the URL of your site directly into their browser)
B) Tag the URL in the email with a campaign of “ nooverride ”
C) Google Analytics does this by default (within 18 months)
D) Google Analytics does this by default (within 6 months)
轉載自：http://blog.sina.com.cn/s/blog_70915c2b0100qxpn.html
GAIQ考试题
1、What type of information can the Funnel Visualization report provide?
A) where visitors go to after abandoning the site
B) where visitors drop out of the conversion process
C) individual visitors’ conversion paths
D) URLs for all the site exit pages
2、A visitor arrived at your website via referrer A on one occasion and then via referrer B on another. During the second visit: the visitor completed a purchase transaction .To what source will the purchase transaction be attributed ?
A) (not set)
B) referrer A
C) referrer B
D) direct
3、Which of these reporting intervals are available in Google Analytics ? (Select all that apply)
口 A) seconds
口 B) minutes
口 C) hours
口 D) days
4、What does _trackPageview() do ?
A) expedites page load time
B) registers an internal site search
C) registers a pageview
D) enables e-commerce tracking
5、Which of the following reports display e-commerce revenue data？
(I) the AdWords Campaigns report
(II) the All Traffic Source s re port
(III) the e -commerce section reports
A) I only
B) I and II only
C) I, II, and III
D) none of the above
6、A visitor accesses your site at noon, goes to lunch without closing his browser then returns one hour later to
A) 1 visit. 2 unique visitors
B) 2 visits, 1 unique visitor
C) 1 visit, 1 unique visitor
D) 2 visits. 2 unique visitors
7、Which reports tell you how many automatic crawlers (search engine robots) visited your website ?
A) Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable information
B) Google Analytics does not track the vast majority of crawlers since most do not have IP addresses
C) The Network Properties reports
D) Google Analytics doe snot track the vast majority of crawlers since most do not execute JavaScript
8、which of the following are possible uses of filters？(Select all that apply)
口A）Limit administrative capabilities for selected user(s)
口B）Include only traffic coming from a particular campaign
口C) Replace complicated page URLs with readable text strings
口D) Report on only a subdomain or directory
口E) Exclude visits from a particular IP address
9、Why is it important that you maintain one unfiltered profile when using filters with your analytics account ?
A) There is no reason to maintain an unfiltered profile
B) You can only use predefined filters with unfiltered profiles
C) You will need to configure your goals in the unfiltered profile
D) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed
E) With one unfiltered profile, you will not be able to use a filter for multiple profiles
10、How would you set up Google Analytics to attribute conversions to the original referring campaign ?
A) Conversions are attributed to the original referring campaign by default
B) Add “utm_nooverride=l” to the end of your campaign URLs
C) Add “utm_noovemde=off”to the end of your campaign URLs
D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior
11、Select the Goal URL pattern and match type that will count all of the following pages as conversions
http://www mysite.com/shoes/buy.asp
http: //www mysite.com/shoes/buy.asp? prodid=9
http ://www mysite.com/shoes/buy.asp ? prodid =100
A) pattern is “shoes/buy.asp ”and match type is “Head Match”
B) pattern is “shoes/buy.asp? prodid=*”and match type is “Exact Match”
C) pattern is “shoes/buy.asp ”and match type is “Head Match”
D) pattern is” shoes/buy.asp ”a and match type is Exact Match”
12、Your website has three sections and you would like to have an aggregated ,new of data for the entire website.
A) one account that includes a profile for the entire website and duplicated filtered profiles，each with a customize d include filter to track each section
B) one account per website section and one for the entire site
C) one account that includes a profile for the entire website and a second profile with an include filter for the sections
D) This is not possible
13、Can Google Analytics import cost data from other ad networks ?
A) Google Analytics can import cost data only from Google AdWords and Microsoft adCenter
B) Yes, Google Anaytics imports cost data from any CPC campaign provided that the CPC accounts are linked to Analytics
C) Yes, Google Analytics imports cost data automatically from any CPC campaign
D) Google Analytics is only able to import cost from Adwords
14、Which of the following could explain why Google CPC visits are not showing up in Google Analytics ? (Select all that apply)
口 A) Autotagging has not been enabled
口 B) A redirect on the landing page stnpped out the gcHd
口 C) The wrong match type has been selected in the profile settings
口 D) Ecommerce has not been enabled and no goals have values
15、Which of the following could be measured by defining a goal in Google Analytics ? (Select all that apply)
A) the percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the percentage of visits which contain only one page view
D) the percentage of visits during which visitors spent at least 2 minutes on the site
16、Which of these best defines a URL Destination goal in Google Analytics
A) the most popular page on your site
B) a KPI
C) a website page viewed by the visitor once they have completed a desired action
D) a page that has given you revenue
17、Which of the following are possible uses of profiles within a single Google Analytics account ? (Select all that apply)
口 A) to look more closely at traffic to a specific subdomain
口 B) to track several webdomains that you have permission to track (e.g. mysite.com and yoursite.com)
口 C) to look more closely at traffic to a specific part of the site (a page or selection of pages)
口 D) to limit a user’s access to a segment of data
18、Where do you find the URL Builder？
A) in the Help Center
B) in “Settings” > “Edit” > “Main Website Profile Information”
C) You must ask a Google Analytics Authorized Consultant for access to the URL Builder
D) in Conversion University
19、You want to exclude your company s internal traffic from your reports. Which RegEx would exclude the IP range 193.88.222.1 to 193.88.222.10? (Hint: Use the RegEx Generator in the Google Analytics Help Center)
A) 193\88\222\.[1-9]110
B) 193\ 88\ 222.1-10
C) ^193\88\.222:([1 9]10)$
D) 193\88\.222\.(1-10)
20、What is the default amount of time a user needs to be inactive in order for their next action to be counted as a new session ?
A) 30 minutes
B) 45 minutes
C) 60 minutes
D) one day
21、Which is the recommended way to prevent URL query parameters (sessionjd, for instance) from appearing in Content reports ?
A) Create an exclude filter in the profile
B) Create an include filter in the profile
C) Exclude them in the main Profile Settings
D) This is not possible
22、Why might a website www.mysite.com have traffic appearing as coming from “mysite.com/referral ”?
A) On some pages of mysite com, the Google Analytics Tracking Code is called more than once
B) These are returning visitors to mysite.com
C) Autotagging has not been enabled
D) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly
23、Why could anyone install e-commerce tracking code (Select two)
口 A) To log transactions for accounting purposes
口 B) To monetize goals such as newsletter signups
口 C) To see which keywords led to the sale of which products
口 D) To track revenue generated by the website
口 E) To enable an online payment system
24、Google Analytics uses the following types of cookies
A) persistent cookies only
B) third-party only
C) first-party and third-party
D) first-party only
25、Someone visits your website and subscribes to your newsletter which you are tracking as a goal .A colleague then immediately also subscribes using the same computer (without closing the browser) How many conversions will be recorded?
A) 0
B) 1
C) 2
26、Where would you enable site search tracking ?
A) It is enabled automatically
B) in the Analytics account settings
C) in the Profile Settings
D) in AdWords, My account. Account preferences
27、You define a goal using Regular Expression Match and the following RegEx：^/products/show
Which pages will count as conversions?
(I) http //products.mysite.com/show php?id=1001
(II) http //www mysite.com/s ale s/products/show. Asp
(III) http //products.mysite.com/show php?id=101
(IV) http //www.mysite.com/products/show. asp?id=1002
A) I and ill
B) I and IV
C) I, II, and IV
D) none of the above
28、Which of the following Google Analytics methods can be used to create virtual pageviews ?
A) _setAllowLinker()
B) _trackPageview()
C) _setAccount()
D) _link()
29、Which search engines can Google Analytics track by default ?
A) most widely-used search engines worldwide
B) only google.com
C) only the local Google search engine for the country you are in
D)only the search engines that you added to the Google Analytics Tracking Code
30、What is Bounce Rate ?
A) the percentage of sessions for which the visitor can be tracked as unique
B) the percentage of visitors to your site where the visitor viewed only one page and exited without any interaction on your site
C)the number of times unique visitors returned to your website
D) the percentage of site exits
31、Why can AdWords Clicks differ from Analytics Visits ?
A) ‘Clicks’ and ‘Visits’ are different metrics
B) Some visitors may have JavaScript disabled
C) Some visitors may be blocking cookies
D）All of the above
32、Which of these best describes the differences between a first-and a third-party cookie ?
A) A first-party cookie is set by a different web site than the one you are visiting.，a third-party cookie is set by the same web site as the one you are visiting
B) A first-party cookies is set by the same web site you are ,visiting. a third-party cookie is set by a different web site than the one you are visiting
C) A first-party cookie is a temporary cookie and a third-party cookie is a persistent one
D) A first-party cookie may only contain one attribute. a third-party cookie may contain several attributes
33、Which is NOT a standard Google Analytics campaign variable？
A) utm_content
B) utm_term
C) utm_adgroup
D)utm source
34、What does a high bounce rate on a landing page assoaated with a particular keyword suggest ?
A) The keyword will have a relatively high ROI
B) The content on the landing page does not properly match the expectations of visitors who searched on that keyword
C) The landing page is highly relevant to the keyword
D) You should stop buying the keyword
35、Why might you see a search engine name appear in the results for your Referring Sites report (e.g. “Google com”) ?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personalized search engine page such as iGoogle
36、What technologies does Google Analytics use to track visitors
A) JavaScript and third-party cookies
B) Java Script and first-party cookies
C) HTML only
D) Java and four temporary cookies
37、Where on the appropriate page(s) should e-commerce tracking code be placed?
A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code
B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code
C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code
38、The URL for the homepage of your websites is www.mysite.com/index
You would like this to appear as “home” in the Top Content report HOW can this be achieved ?
A) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
B) Use a Search and Replace custom filter on the Request URI field where Search String is“ www.mysite.com/index” and Replace String is “ www.mysite.com/home
39、Which feature could you use to visualize the relationship between two different metrics over time ?
A) multi-line graphs
B) pie chart view
C) date range comparison
D) compare to site average”
40、What kind of personally identifiable data is available by default i n Google Analytics reports ?
A) visitor age groups and genders
B) No personally identifiable data is available
C) visitor IP addresses
D) user logins
41、What is the purpose of the URL builder？
A) to generate the URL tracking parameters that need to be appended to an organic search result
B) to generate a URL with tracking parameters
C) to optimize landing pages
D) using the URL Builder is required to track AdWords visits
42、Temporary cookies differ from persistent cookies because:
A )temporary cookies are removed when you close your browser
B) temporary cookies can be deleted while persistent cookies cannot
C) temporary cookies cannot last for more than 30 minutes
D) temporary cookies are set by a third party
43、You are implementing e-commerce tracking on your client s site .Their site does not use an “affiliation” field.
A) _gaq push(['_addTrans',
'1234',
'11 99',
'1 29'
'5'
'San Jose',
'California'
'USA'
]);
_gaq push(['_additem'
'1234'
'DD44'
'T.Shirt'
'Green Medium'
'11 99',
'l)'
]);
_gaq push(['_trackTrans'])
B) _gaq push(['_addTrans',
'1234'
//affiliation or store name
'11 99'
'1 29'
'5'
'San Jose'
'California'
'USA'
]);
_gaq.push(['_additem'
'1234'
'DD44',
'T.Shirt',
'Green Medium'
'11 99'
'l)'
]);
_gaq push(['_trackTrans']);
C) _gaq push(['_addTrans',
'1234'
'11 99'
'1 29'
'5',
'San Jose'
'California'
'USA'
]);
_gaq push(['_additem',
'1234'
'DD44'
'T.Shirt'
'Green MediumL
'11 99'
'l)'
]);
_gaq push(['_trackTrans']);
44、You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account Why would you link the sites using the _link() method ?
A) to clear all the cookie information
B) to allow Flash content from Mysite.com to display on Yoursite.com
C）to add Mysite com to the list of referrals
D) to preserve visitor and session information across the two domains
45、You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report what is the likely reason for this discrepancy?
A) The Site Search Terms report is only able to show goal conversion rates for one of your goals
B) Not all visits include a site search only those which did are included in the conversion rate calculation n the Site Search Terms report
C) Of those who perform a search during their visit, fewer are likely to convert
D) This is a bug; the figures should match
46、How would you track visitors coming from an email，banner，or newsletter campaign
A) by manually tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from any campaign automatically
C) by turning autotagging on
D）It is possible to track visitors coming from non-Adwords campaigns
47、Which of the following visitors would be reported as coming from “direct / (none)” ? (Select two)
口 A) visitors who came to your site via an AdWords campaign
口 B) visitors who came to your site via a bookmark
口 C) visitors who typed your site’s URL directly into their browser
口 D) visitors who came to your site via a banner ad
48、How many goals can you create for each profile within your Google Analytics account？
A) 5
B) 10
C) 20
D) Unlimited
49、Which is the recommend parameter for identifying different versions of an ad
A) utm_creative
B) utm_ad
C) utm_content
D) utm medium
50、Which of the following would cause Google Analytics to track a .visitor as new even if they had been tracked
口 A) if the visitor is blocking cookies
口 B) if the previous visit occurred 6 months ago
口 C) if the visitor deleted cookies after the first visit
口 E) if the visitor has JavaScript disabled
51、When configuring a goal，why is it useful to assign a goal value
A) to determine the popularity of webpages
B) to attnbute monetary value to a non e-commerce site
C) to calculate e-commerce metrics
D) You must assign a goal value in order to track conversions
52、Given that web analytics data is never 100% accurate which of the following is the best use of web analytics?
A) auditing your e-commerce transactions
B) analyzing trends
C) auditing your traffic
D)comparing the pageviews from one web analytics product to another one
53、How would you find out which visitors from Tokyo used to you’re your site
A) Search for Tokyo in the All Traffic Sources report
B) Select the Keyword dimension in the Map Overlay report
C) Select the City dimension in the Keywords report
D) This information is not available in Google Analytics
54、Why would anyone want to create virtual pageviews ?
A) To track session ids
B) To track a website that uses frames
C) To track visitors activity that does not generate a pageview
D) To track a website that uses style sheets
55、Does Google Analytics track visits to cached pages ?
A) Yes, the JavaScript is executed even from a cached page
B) No, the JavaScript is not executed from cached pages
56、What is the”$index”？
A) (Revenue. Cost) / Cost expressed as a percentage
B) a page that is specified in the Goal Setting section of each profile
C) a way of determining which pages on your site are most valuable
D）The conversion rate in US dollars
57、How can an administrator limit a user s access to view reports that only contain Google CPC data ?
A) Creat a second Analytics account that only tracks CPC data
B) Creat them access to a new profile that only tracks Adwords data
C)Use Access Manager to give the user access to only part of the profile
D) This is not possible
58、Why might your reports show visits coming from a paused or discontinued campaign
A) because visitors originally referred by that campaign are now returning via another AdWords campaign
B) because visitors originally referred by that campaign will always be reported as coming from that campaign
C) because visitors originally referred by that campaign are now returning as Direct visitors
D) because visitors originally referred by that campaign are now returning via organic search
59、Your AJAX-based gaming website is hosted on a single html page Which is the best way to measure the percentage of visits during which more than 5 games were played ? (Select the best answer option)
A) Track each game-play as a virtual pageview and define 5 separate goals. one for each virtual pageview.
B) Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit
C) Track each game-play as an event and define a goal for greater than 5 events per visit
D) Track each game-play as an event and define 5 separate goals, one for each event
60、You have had your Google Analytics account for months and have been successfully tracking data in Profile 1. You created a duplicate profile -Profile 2 but the profile’s reports are not showing any data.
Which of the following would help explain the situation? (Select two)
口 A) You created Profile 2 less than 24 hours ago
口 B) There are conflicting filters applied to Profile 2 which are preventing data from coming through
口 C) You do not have access to the data
口 D) You applied a custom lowercase filter
61、Is it possible to use Google Analytics and Urchin software concurrently？
A) no, you should use the product that best suits your needs
B)yes, by making a small change to your e Google Analytics Tracking Code
62、is it possible to make the Top Content report display different names than the actual page pathnames ?
A) Yes, you can rename the pages by entering the desired request URL in the call to _trackPageview();
B) Yes, you can rename the pages by entering the desired request URL in the call to _link(),
C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters
D) No it is not possible
63、if you are an AdWords advertiser and you are not seeing AdWords data in your Google Analytcs reports. what are two things you should check ? (Select two)
口 A) check whether autotagging is enabled
口 B) check whether the “Apply Cost Data’ checkbox is checked in the profile whose data you are viewing
口 C)make sure that you apply a custom filter that filters out “google/cpc”data
口 D) check whether you are receiving direct traffic
口 E) check whether you have created more than one profile
64、What are the benefits of linking your AdWords account with your Google Analytics account？(Select all that apply)
口 A) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits
口 B) this will allow you to access vour Analxtics data from within the AdWords interface
口 C) this will allow you to have AdWords cost data imported into your AnaIWics account
口D) this will allow Analytics to calculate ROI of your AdWords spend
65、Mysite.com has the following subdomains; news.mysite.com and travel mvsite com WhIch of the following arguments to _setDomainName() would allow you to track all of the sites under a single Google Analytics account？
A) ‘ mysite.com’
B) ‘news.mysite.com/travel.mysite.com’
C) ‘news.mysite.com’
D) ‘travel.mvsite.com’
66、if you manually tag your AdWords campaigns which one of the following AdWords attributes would you be able to view in your Analytics reports ?
A) Ad Group
B) Campaign
C) Match Type
D) Placement URL、
67、Which of these best descnbes what a cooHe is ?
A)a small text/data file written to a visitor’s machine by a web server
B) the amount of data that can be transmitted along a communications channel in a fixed amount of time
C) a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened
D) a tiny blank image stored on a web analytics server
68、How would you configure a profile to include only Google CPC data?
A) Link the profile to your AdWords account
B)Add an include filter requiring Campaign Source to be “google/cpc”
C) Add two include filters to the profile:one requiring Campaign Source to be “google” and the other requiring Campaign Medium to be “cpc”
D) This is not possible
69、Which of the following will Google Analytic track by default?
口 A) the click path of an individual visitor
口 B) the average amount of time people spent on your site
口 C) the number of visitors to your site
口 D) the referrer that directed a visitor to your site
70、You are running a correctly tagged email campaign that refers visitors to your website How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance but
A) You cannot track conversions when a visitor returns as direct (i.e. by typing the URL of your site directly into their browser)
B) Tag the URL in the email with a campaign of “ nooverride ”
C) Google Analytics does this by default (within 18 months)
D) Google Analytics does this by default (within 6 months)
旅行 (5)